One evening in 1973, three leading stalwarts of advertising came together to discuss the state of creativity in advertising.
They wanted to do something about the mediocrity, the contentment with status quo, the inertia that seemed to pervade agencies and people. The three people, Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan, came up with a game plan – to start their own advertising agency, Rediffusion. An agency that would be passionate and bold; an agency that would take ownership of clients and their work; an agency that would create fearless, category-busting work. An agency that would create work that would become famous for itself.
Today, Rediffusion-Y&R is one of the largest agencies in India. It has remained faithful to its founding vision, while evolving from a creative hot-shop into a truly integrated communications company. Together with its specialized group of companies, which includes Rediffusion-Wunderman, Everest Brand Solutions, Sudler & Hennessey, and Rediffusion-Edelman, the Rediffusion Group offers its clients comprehensive, 360-degree solutions.
VISION & MISSION:
To create outstanding communication that is strategically sound and develops iconic brands for our clients
Our vision is to become the most sought-after creative communications agency in the country.
As custodians of our client brands, we are committed to working with so much passion, knowledge, and ownership that we take charge of the brand.
Rediffusion-Y&R is part of the Young & Rubicam network, a globally leading creative company with 187 offices and 6,500 employees in 91 countries around the world.
The guiding principle of Y&R was simply stated by Raymond Rubicam more than 85 years ago as "Resist the Usual." This philosophy continues to find resonance and meaning today and is the springboard for all the work that happens across its offices, from USA to Australia and UK to India.
Rediffusion has a synergistic relationship with Y&R with access to its global pool of resources and technologies, which encompass some of the brightest minds in the advertising industry, path-breaking case studies, and the proprietary Brand Asset Valuator® tool.
Rediffusion-Y&R is among India’s top communications agencies, with offices in Mumbai, Delhi, Kolkata, Bangalore, Chennai, and in Sri Lanka, providing strategic, media, and creative solutions to its clients.
Rediffusion-Y&R enjoys an enviable legacy of 40 years of creating category-busting communication that is strategically sound and which makes brands endure in the lives of consumers. Its roster of clients includes some of the biggest brands in India such as Tata Motors, ITC Stationery, Eveready, and more. Testimonies to this achievement are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards, among many others.